Mouthwashes certainly have their place, but don’t be fooled they are not a substitute for brushing
Visiting the super market will (in the same way as for toothpastes) have you completely overwhelmed by the choice;' Anti- tartar!! Whitening!!! Keep plaque away for 24 hours!!! Smell like Roses'!!!
Marketing, marketing, marketing…. All these different messages the companies are pushing to try and make their mouthwash stand out from the rest.
gets heavily used by a lot of patients, proving that marketing really does work, as this is by far the most advertised mouthwash. I have got to hand it to Listerine- they do some pretty good TV advertisements- with those little soldiers in the Listerine placing shields on each of your teeth... Makes me laugh every single time. But their advertising works, otherwise they wouldn’t spend hundreds of thousands of dollars doing it.
It is the best known
mouthwash bar none, but not necessarily the best. I remember professors in the periodontology department of my dental school saying that you may as well rinse your mouth with a lugg of Jack Daniels Whisky (minus the coke)- to which a happy murmur erupted from the dental students. This is not advised, I repeat not advised!
Listerine in particular bore the brunt of recent media concern regarding the 'alcoholic content' of mouthwashes as alcohol is known risk factor for oral cancer
. Listerine and several other big brands have since brought out an alcohol free alternative which given the choice, is preferable to their other washes. A critical review
that looked into all the studies that have been done on this topic, concluded there was no scientific data to back up this association.
Myth: Mouthwashes remove plaque.
Truth: Some can help suppress the amount of plaque that forms, but they don't actually remove it.